Read Pink Globalization: Hello Kitty's Trek across the Pacific by Christine R. Yano Free Online


Ebook Pink Globalization: Hello Kitty's Trek across the Pacific by Christine R. Yano read! Book Title: Pink Globalization: Hello Kitty's Trek across the Pacific
The author of the book: Christine R. Yano
ISBN 13: 9780822353638
Language: English
Format files: PDF
The size of the: 470 KB
City - Country: No data
Edition: Duke University Press Books
Date of issue: April 29th 2013
ISBN: 0822353636
Loaded: 1246 times
Reader ratings: 3.3

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In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.


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Reviews of the Pink Globalization: Hello Kitty's Trek across the Pacific


SETH

Total disappointment

ETHAN

Phone number you need to drive to protect against robots. I wrote the number and downloaded without registering.

EVIE

Put it on the toilet paper! or the fireplace!

MAX

The book is a masterpiece that makes a richer soul, speech, and wider horizon.

AISHA

Reality has surpassed expectations.




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Download EBOOK Pink Globalization: Hello Kitty's Trek across the Pacific by Christine R. Yano Online free

PDF: pink-globalization-hello-kittys-trek-across-the-pacific.pdf Pink Globalization: Hello Kitty's Trek across the Pacific PDF
ERUB: pink-globalization-hello-kittys-trek-across-the-pacific.epub Pink Globalization: Hello Kitty's Trek across the Pacific ERUB
DOC: pink-globalization-hello-kittys-trek-across-the-pacific.doc Pink Globalization: Hello Kitty's Trek across the Pacific DOC
TXT: pink-globalization-hello-kittys-trek-across-the-pacific.txt Pink Globalization: Hello Kitty's Trek across the Pacific TXT