Read Made to Stick by Chip Heath Free Online
Book Title: Made to Stick|
The author of the book: Chip Heath
ISBN 13: 9781299103207
Format files: PDF
The size of the: 36.24 MB
City - Country: No data
Edition: Random House
Date of issue: January 1st 2007
Loaded: 1531 times
Reader ratings: 6.6
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BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's "Switch."
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others- struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In "Made to Stick," accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."
In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony- draw their power from the same six traits.
"Made to Stick "is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)- the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, "Made to Stick" shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.
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Read information about the authorChip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
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